Strengthening the development of legal creative content service online

The danish Minister for Culture has announced a series of initiatives aimed at making it easier to use creative content online legally.

The series of initiatives launched contains a series of initiatives, with the aim of strengthening the development and availability of legal creative content services online while also contributing to the ongoing efforts to limit the illicit piracy of copyright protected materials.

Read about the initiatives
“With these initiatives we will be focusing on some initiatives, which will strengthen the development of legal content services, and at the same time will motivate the consumers to choose the legal solutions. I believe that choosing this direction will be the right one. These initiatives will also be focusing on the rights holders continued efforts to limit the illicit piracy. At the same time, we have decided not to introduce the so-called “brevmodel” at this current time.” 

These initiatives from the Minister for Culture, take starting point in a dialog with the political party “Venstre”, and have been discussed with all the parties of the Folketinget (the Danish Parliament). Among the parties represented in the Danish Parliament, there is a wide support to aim of the Minister for Culture of strengthening the development and availability of legal content services and at the same time limiting the illicit piracy of copyright protected materials.

Among the initiatives is the creation of an “innovationforum”, which will contribute to a dialogue and exchanging of experiences between the creative industries and the content suppliers and providers concerning boosting the development and availability of the legal business models for supply of creative content. 

Furthermore the Ministry of Culture will - in cooperation with the Internet service provider industry, the right holders and the Consumer Council, launch an awareness campaign, which will strengthen the knowledge of the many existing possibilities to legally access music, movies, e-books etc.