The work programme of the Danish Presidency in the area of culture, media, copyright and sport

Amid growing geopolitical uncertainty, Europe must safeguard its values. The Danish Presidency will highlight the intrinsic value of culture as well as its broader role in supporting democratic values and resilience. The Danish Presidency will be prepared to commence negotiations on possible proposals for legislative acts on culture and media in the context of the next Multiannual Financial Framework (MFF) after 2027.

Independent and reliable information is fundamental to vibrant and resilient democracies. Geopolitical and technological changes heighten the need to ensure citizens have access to reliable news. The Presidency will promote further work on the media-related aspects of a European Democracy Shield that can protect our democracies against disinformation and foreign interference. Efforts will focus on ensuring fair conditions for independent, pluralistic, and editorially responsible media, including public service media. The Presidency will also facilitate a discussion on the updating of EU regulatory frameworks, such as the Audiovisual Media Services Directive, to reflect the digital media landscape and promote trusted, diverse media.

While artificial intelligence presents new opportunities for generating creative content, it also poses challenges. Copyright law must evolve alongside technological advances to ensure clear rules and a fair, efficient market that encourages innovation, creativity, investment, and the creation of new content. The Presidency will support efforts that aim to address the challenges relating to copyright and artificial intelligence.

At a time of greater geopolitical uncertainty and significant commercial interests, the Danish Presidency will promote efforts to strengthen the European Sport Model. This model is based on European values such as democracy, transparency, solidarity, and human rights, which help to ensure fairness and openness in sports competitions, including in the allocation of hosting rights for international sporting events. The Presidency will initiate a political discussion on how the EU can support and collaborate with international sports federations to ensure increased democracy and greater transparency in sports, thereby preserving and strengthening the constructive role of sports in society.

Read more about the priorities of the Danish Presidency of the Council: Danish presidency of the Council of the European Union

Updated 02. July 2025